The ubiquitous (and unbelievably irritating) “Got Milk?” ads from the earlier part of the decade pushed milk as a healthful beverage, but according to The Consumerist, The Wall Street Journal is reporting that now the industry is changing their focus in light of the economic crunch:
Also Monday, the milk industry will begin running ads touting milk as a bargain. Financial guru Suze Orman will don the familiar milk mustache in a print ad that reads: "Even at today’s prices, a glass of milk only costs about a quarter…." The ad is a big departure from prior "Got Milk" campaigns that focused on the nutritional value of milk.
The milk industry plans to spend just under $1 million on the Suze Orman ads.
I guess that if they’re going to try and top the earlier “Got Milk?” ads for sheer annoyance, bringing in Suze Orman would be the person for the job.
It seems to me that you can’t get much more economical than fruits and vegetables when it comes to bang-for-the-buck health benefits. Alas, there’s no money in advertising broccoli or tomatoes.
The Leafy Green Growers of America don’t exist, but if they did, they could put out one heck of a counter-ad.