Review of Wheeler’s Ice Cream


Man, this review’s overdue.

Back at the beginning of the year, I sat down with my wife (not vegan, but nearly so) and my sister-in-law (straight omni with a serious dairy addiction… I’m sure she’d love that classification) to try out a handful of flavors sent down by the kind folks up at Wheeler’s.

Buzz started forming about Wheeler’s from the moment they started handing out ice cream in 2007 at the Boston Vegetarian Food Festival.

Here’s a compiled summary of our comments on each flavor:


This was my favorite of the bunch.  It’s a really unique idea for a flavor and tastes exactly what you’d imagine pumpkin pie in ice cream form would taste like.  It’s super creamy and intense.  Love it, love it.

My wife liked the richness and thought it was thick, much like pie.  Sis-in-law said the taste lingered a little too long afterwards, but still liked it because it wasn’t overly sweet.

Butter Pecan

Seriously: vegan butter pecan!  It’s been ages since I’ve had butter pecan ice cream, but this is exactly how I remember it.  Creamy, nutty… just great.  Sister-in-law tasted a sourness and indicated a preference for its dairy counterpart.

My wife said, "I could eat a whole tub of this."  I didn’t ask her to clarify if she meant an ice cream tub or a bathtub because I know my own preferences would have tended towards the latter.

Black Raspberry

Not normally my favorite flavor, but I enjoyed this.  My sister-in-law liked this one a lot, comparing it to a sorbet.  She said the sour taste she was getting with the other flavors was less out-of-place here.  My wife said she liked it a lot, but missed the bits of berry.  "Might have been good with bits of black cherry, too."

Pina Colada (with alcohol)

Good, but not my favorite.  Nice chunks of pineapple and coconut.  Not as smooth of a consistency as the other flavors.  Both of the other tasters liked it a lot, ranking it among their favorites.

Double Chocolate Chip

Uber-chocolatey.  Smooth and creamy with nice, small chunks of chocolate.  I thought there was a very slight aftertaste, but that’s not necessarily a bad thing.  My wife loved this one, liking both the taste ("a chocolate lover’s dream") and crunch.  My sister-in-law said it was very rich and that it "tastes like [dairy] chocolate ice cream" even though she prefers a sweeter chocolate.

Overall impressions of Wheeler’s

We’re at an interesting point with regards to vegan ice cream in the US.  We’ve pretty much reached the peak with companies like So Delicious (their mint chocolate chip and pomegranate chip are awesome) and Temptation (everything is awesome), but Wheeler’s every bit as good.  So, it’s awesome.  And more awesomeness is a good thing.

Where I think Wheeler’s will really succeed is in their niche of custom specialty flavors. Check out some of the flavors they’ve perfected already.  I’m really curious to see where they take their business and what they do in terms of distribution.  Because, really, the world needs to taste their pumpkin ice cream.  And I want to be able to get some at a moment’s notice.

Like, now.  Now would be good.

You can visit Wheeler’s site at and keep an eye on their blog for frequent updates about tasting events around the country.

5 Responses to “Review of Wheeler’s Ice Cream”

  1. ChocolateCoveredVegan

    Mmmmm I loooove Wheeler’s :o)

  2. Eric Prescott

    I’m a big fan of the chocolate chocolate chip and pumpkin myself. I’m bummed they didn’t make their March deadline to open up shop here in Boston. When I passed by the storefront, it didn’t look like any construction progress had been made since they had their party there a few weeks back. :(

    They did kindly donate a couple of flavors for the BVA to give out at our veeg-in (feed-in) during the Great American Meatout.

  3. John

    I will never buy anything from these creeps and I encourage you to refrain as well. They parked their van in the middle of Dartmouth street in Boston at rush hour yesterday to make a delivery, freezing traffic for several blocks so their driver wouldn’t be inconvenienced. When I called the store to ask that they not do this, “Emily” hung up on me. When I called back, “Emily” refused to give me the owner’s contact info. If you want to support a business that doesn’t give a crap about other people, Wheeler’s Ice Cream is for you. Else, you should take your business someplace else.


  4. bazu

    I know what you mean- after my samples from Wheeler’s ran out, I had serious withdrawal and wished that I could a) run to the store at a moment’s notice to pick some up or b) move to Boston! To me, their ice cream is even better than other premium vegan lines I’ve tried.

  5. Cookbook review: The Vegan Scoop | The Veg Blog

    […] Torro, the mysterious man behind Wheeler’s Black Label Vegan Ice Cream, based in Boston.  I reviewed some of his flavors here last year and was super excited to see that he was sharing his secrets to homemade ice cream […]

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