I wrote a brief note to Back to Nature (now owned by Kraft) to ask them a simple question about the derivation of the “natural flavors” in their products:
Is your Cherry Vanilla granola vegan? Everything on there looks to be except for the always-questionable “natural flavors.” Are any of these natural flavors animal-derived (including dairy, eggs, or honey)?
Thank you for visiting http://www.backtonaturefoods.com.
At this time, we don’t claim any BACK TO NATURE Brand products as “vegan”.
However, in the future, as we re-evaluate the labeling of our products, we may choose to list a vegan status should any of our brands qualify to carry that label.
Thanks for your inquiry about our ingredient lines.
If you haven’t done so already, please add our site to your favorites and visit us again soon!
Associate Director, Consumer Relations
For some reason, I think if Back to Nature were still a small company, the response would have been a little bit more informative.