From the WTF?!!! Files:

This week I picked up some O’Soy yogurt, as I occasionally do. But I was stunned when my wife pointed this out on the label:

O’Soy: Not Vegan

It reads: “Contains milk (our active live cultures are milk-based).”

Perhaps it was naive of me to assume that soy yogurt would be, you know, non-dairy. But I guess you can’t trust a company who makes the bulk of their money from selling milk. Needless to say, there’s no way I’ll be buying any of their products going forward and they’ll definitely be receiving a call at 1-800-PRO-COWS (happy milk!) tomorrow. Might I encourage you to do the same to register your displeasure? And spread the word?

This is either a new thing or something they just decided to start divulging, as I definitely don’t recall seeing this on the label before.

I’m getting to the point where I feel like I can only trust vegan companies. Maybe Chicago Soy Dairy will start making yogurt?