Boo to Kashi

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Kashi’s always been a veg-friendly company (though they’re pretty annoying to vegans because they include honey in freakin’ everything), so I was a bit bummed when I got a coupon pack from them in the mail last week advertising their new line of frozen dinners. The six new entrees include:

  • Chicken Pasta Pomodoro
  • Black Bean Mango
  • Southwest Style Chicken
  • Lime Cilantro Shrimp
  • Lemon Rosemary Chicken
  • Sweet and Sour Chicken

I spy one item on there that vegetarians may potentially be able to eat. The move to frozen dinners is questionable enough for Kashi, who’s known for nutrition bars and cereal, but to thumb their nose at a group that’s probably a substantial part of their customer base is an even more surprising move.

I’m definitely disappointed. But perhaps this is just the latest sign that people are more than happy to continue eating their meat as long as it falls under either the “healthy” or oxymoronic “humanely slaughtered” labels. And there really aren’t many companies out there that will resist the temptation to cater to that segment of the buying public.

3 Responses to “Boo to Kashi”

  1. Eric

    FYI, the Mango Black Bean dinner is okay, FYI. Not great tasting, but good variety and reasonable nutrition. I think it cost me $4.99, though, so it’s not cheap.

    I also find it frustrating that they include honey in nearly everything.

  2. Mary

    I got a similar pack of coupons in the mail the other day, but for another company. They were advertising “organic” and “all-natural” frozen chicken.

    What’s natural about dead chickens? And how do I end up on mailing lists like that?

  3. bazu

    I agree with you, although I didn’t know they have a line of frozen dinners now. I am mildly annoyed by their latest t.v. ad campaign, which perpetuates the stereotypes that healthy food is scary and gross, and those who eat health food are crazy hippies. Ugh.

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