Yves Veggie Cuisine recently sent out a notice that they will be expanding their line in an attempt to draw more non-vegetarians into trying their line of vegetarian meat substitutes. The bad news:
Designed to make it more appealing for current non-vegans and non-vegetarians to eat meat-free, these new products were the result of extensive research into formulations that would elicit a definite intent to purchase. What we found was that the addition of natural dairy and egg ingredients dramatically increased willingness to try meat-free alternatives for current non-users.
The good news: over 30 of Yves’ products will remain vegan and will be clearly marked as such.
The new products are the Veggie Authentic Burger (a meat-like soy-based burger), the Savory Veggie Burger (whole grains, cheddar cheese, and vegetables), and a reformulated Veggie Good Dog.
This brings up the age old argument: is it better to introduce non-vegan products to help introduce meat eaters to vegetarian products or is it selling out ideals to appeal to the masses?
Hard to say and everyone’s going to have a different take on the issue, but at least they were forthcoming with the information.
I don’t see any information on their web site just yet, so here is the full text of their letter [PDF].