Another odd Obscure Store story from Eugene, OR: Customers never tire of free beef, tofu.

For the past 40 years, the Les Schwab tire store chain has given away beef with the purchase of tires. As a spoof, a nearby bicycle store has been running ads for the last ten years offering a pound of tofu with the purchase of bike tires. Oddly, Les Schwab never even realized there was a spoof campaign and, to top it off, didn’t know what tofu was.