If you want a good laugh, check out this Time article about the National Cattlemen’s Beef Association’s attempt to make meat eating “cool” amongst teen girls. As you might expect of a cattlemen’s attempt to look “cool” to a young crowd, their site, Cool-2B-Real fails miserably. Apparently, you can only be “real” (and healthy) if you eat beef.
I would have loved to sit in on the meetings between the NCAB and the site’s designers… imagaging the archetypal Texas cattleman, donning a cowboy hat, telling the designer, “No, no, son… I think we need lots more pink. Yeah, pink. And girls building pyramids. And don’t forget the flowers!”