“Altoids has a $10-million-a-year advertising budget. That’s five times what the National Cancer Institute and the Produce for Better Health Foundation spend to encourage consumers to eat five fruits and vegetables a day.”
A must-read. (via Ev)
“Altoids has a $10-million-a-year advertising budget. That’s five times what the National Cancer Institute and the Produce for Better Health Foundation spend to encourage consumers to eat five fruits and vegetables a day.”
A must-read. (via Ev)
3 Responses
Peggy
18|Feb|2002 1So whats your point? If the National Cancer Institute and the Produce for Better Health Foundation were in the business of making money they would spend more too. You should take some classes and learn about the free enterprise system that makes this country great. The free enterprise system is what produces the large amounts of capital that people, foundations and corporations donate to good causes.
Peggy
Ryan
18|Feb|2002 2I’m quite aware of that.
It doesn’t make it any less sad.
Jason
18|Feb|2002 3I’d be willing to bet Ryan is up to date on the free enterprise system. Maybe you didn’t catch the irony of the quote he chose to post. The irony is that if 20 million is spent on urging people to eat product “a” and 2 million for product “b”, which do you think is going to be consumed, and I am not talking veges and fruits vs. meat, I am talking about everything people consume.
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