The UK Mad Cow scare has lots of Europeans becoming vegetarian. According to this article, the number of Germans describing themselves as vegetarian has more than doubled in just three months.
Of course, in the same article is the following quote:
“I won’t eat beef for a long time, for maybe 10 or 15 years,” said one man. “Until then I think I will eat only chicken, turkey or vegetables.”
Hopefully that guy doesn’t consider himself a vegetarian.